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The Traditional Art of Stone-Ground Matcha

The Traditional Art of Stone-Ground Matcha

In the old days, people bought whole tea leaves and ground them fresh themselves using a stone mill (ishiusu) right before serving guests.  Today, only about 20% of the matcha...

The Traditional Art of Stone-Ground Matcha

In the old days, people bought whole tea leaves and ground them fresh themselves using a stone mill (ishiusu) right before serving guests.  Today, only about 20% of the matcha...

The Surprising History of Tea Fertilizer

The Surprising History of Tea Fertilizer

You might be surprised to learn that truly organic tea farming is still relatively rare today.  Of course, in the old days, there were no chemical fertilizers at all. Instead,...

The Surprising History of Tea Fertilizer

You might be surprised to learn that truly organic tea farming is still relatively rare today.  Of course, in the old days, there were no chemical fertilizers at all. Instead,...

The Secret Behind Matcha’s Deep Color Rich Umami

The Secret Behind Matcha’s Deep Color Rich Umami

✨ The Secret Behind Matcha’s Deep Color & Rich Umami 🍵 What we now consider the standard for great matcha — its vibrant green color and profound umami — actually...

The Secret Behind Matcha’s Deep Color Rich Umami

✨ The Secret Behind Matcha’s Deep Color & Rich Umami 🍵 What we now consider the standard for great matcha — its vibrant green color and profound umami — actually...

Perfect Matcha for Cafes

Perfect Matcha for Cafes

✨ Perfect Matcha for Cafes: The “Okumidori” Cultivar 🌱 When it comes to matcha used in cafés and beverages, some cultivars perform especially well. One standout is Okumidori. Like the...

Perfect Matcha for Cafes

✨ Perfect Matcha for Cafes: The “Okumidori” Cultivar 🌱 When it comes to matcha used in cafés and beverages, some cultivars perform especially well. One standout is Okumidori. Like the...

Japanese tea culture

Japanese tea culture

Did you know? While matcha’s flavor varies depending on its region of origin, Japanese tea culture is quite different from wine in one special way. Unlike wine, where the focus...

Japanese tea culture

Did you know? While matcha’s flavor varies depending on its region of origin, Japanese tea culture is quite different from wine in one special way. Unlike wine, where the focus...

Amaterasu-Ōmikami, the Sun Goddess

Amaterasu-Ōmikami, the Sun Goddess

⛩ This shrine in Fukuoka, Kyushu, is dedicated to Amaterasu-Ōmikami, the Sun Goddess.Its head shrine is Ise Grand Shrine in Mie Prefecture. There, the “Daily Morning and Evening Offering Ceremony” (Hinsetsu...

Amaterasu-Ōmikami, the Sun Goddess

⛩ This shrine in Fukuoka, Kyushu, is dedicated to Amaterasu-Ōmikami, the Sun Goddess.Its head shrine is Ise Grand Shrine in Mie Prefecture. There, the “Daily Morning and Evening Offering Ceremony” (Hinsetsu...